Email Marketing Management

The undisputed king of digital marketing over the past two decades is email marketing. Even with all of the new and exciting additions to the internet marketers toolbox, email marketing continues to produce one of the best returns on investment.

Managing your email marketing campaigns

There are numerous ways that you can put email marketing to use. The methods you choose, your timing, the frequency of your campaigns and your design decisions all affect your likelihood for success.

As your campaign manager, it is my job to develop and guide your strategy.

Check out my Pinterest board that features email marketing infographics that highlight some interesting data on the subject.

Choosing the right tools (and integrations)

You can create incredibly powerful digital marketing strategies using email marketing as your base. The ability to integrate with a growing number of 3rd-party tools has also expanded our range of options.

It is also important to consider how email marketing will fit within with your overall digital marketing strategy. It has to be closely tethered to all of your other marketing activities to maintain a consistent message.

Nowadays many digital marketing tools will communicate directly with each other. Should that not be an option, tools such as IFTTT and Zapier can usually fill the gap. Professional email marketing software takes advantage of these integrations to make our lives easier.

Put your email marketing on autopilot

One of the great advantages of email marketing is that you can put much of it on autopilot. Autoresponders (email newsletters sent automatically, often in response to a user’s action) are the original online marketing automation tool.

Your creativity and marketing goals are your only limitations on how you use it.

Automated campaigns tend to be extraordinarily cost effective since once they are set-up they just keep on working for you.

Ready to get started?

If you don’t feel the need or just aren’t ready to send newsletters right now, there is no reason why you can’t start building your subscriber list now.

Getting your subscription process all set-up should be your first priority.

Contact me as soon as you are ready to talk about using email marketing as part of your own digital marketing strategy.

Page last updated by on 24 August 2016