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Social Media Advertising

Short articles focused on social media advertising and how this powerful medium can form part of a broader digital marketing campaign and help achieve your overall business objectives.

Subtle Social Media Marketing

Keep Your Social Media Marketing Subtle

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Today there are many businesses and companies that have (wisely) decided to engage in social media. While the effort is to be commended, a large portion of them are still making a fundamental mistake when it comes to social media marketing. What is it? They are treating their fans and followers like a bunch of […]

Social Media Marketing Budget Strategy

What Works in Social Media Marketing

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Social media marketing has been a hot topic for a while now and there are any number of ways you can go about it. But what really works? What is the best way to spend your social media advertising budget and the time it takes to implement your strategy? Below are a few worthwhile talking points. […]

Twitter Marketing Strategy

Twitter Marketing Strategy

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When working on your Twitter marketing strategy you need to really consider if the Twitter advertising platform is suited to your marketing goals and objectives. While advertising on Twitter is very easy to set-up with a huge potential reach, it isn’t always a wise choice. In fact, it may hurt your brand reputation. How could Twitter […]

Facebook Ads Lottery

Facebook’s Image Ad Lottery

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In a previous blog post titled ‘Surviving Facebook Advertising’s Ad Approval Process‘ I mentioned the inconsistency in the application of Ad Guidelines by the editors of Facebook Advertising. Specifically, the limit of 20% text in any images used in Facebook Ads or Sponsored Posts (section III, part D of the Facebook ad guidelines at the […]

Failed Online Ad Targeting

Targeting Online Advertising Responsibly

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As an online advertising consultant I try to encourage a responsible approach to ad targeting. Nobody, myself included, likes to have irrelevant ads shoved into their Facebook or Twitter timelines. And yet there seems to be no shortage of advertisers who are willing to do just that. Here are just a few reasons why it’s […]