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Digital Marketing

Articles about digital marketing which includes and range of internet marketing concepts and strategies. Some quick win tips and tricks for digital marketers will also appear from time to time.

Reviewing Online Marketing Strategy

Reviewing Your Online Marketing Strategy

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Depending on which survey you choose to believe you will find that approximately two-thirds of companies that engage in online marketing fail to produce a marketing plan or strategy. And yet they spend significant amounts of time and money trying to generate leads and conversions online. This is a huge mistake. If your organisation is one […]

Experimenting With Digital Marketing

Experimenting With Digital Marketing

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An important habit for successful digital marketing managers is to continually experiment with the full range of online marketing tools available. Doing the same thing day-in, day-out, will only take you so far. Unfortunately it is not unusual for even the companies that hire digital marketing experts to baulk at the idea of trying something […]

What Does Ad Blocking Achieve

What Does Ad Blocking Actually Achieve?

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I’ll let you know right from the outset that this post is going to present a case against using ad blocking software. It might seem like an obvious position for me to take being that I am an Internet Marketing Consultant but my reasoning goes beyond that. If you have a particular aversion to internet advertising, you […]

Working With an Internet Marketing Consultant

Working With An Internet Marketing Consultant

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When you hire an Internet Marketing Consultant to augment your marketing team it is important that they maintain synergy with your offline marketing strategy. These strategies need to be complimentary, not contradictory. So how do you go about integrating your online marketing consultant’s services with your other marketing initiatives? Here are some of the things that should be worked out before […]