Justin's Digital Marketing Blog

Digital Marketing From a Consultant's Perspective.

Google AdWords Recommendations

Be Wary of AdWords Recommendations

Posted · Add Comment

If you are managing a Google AdWords account (or a bunch of them) and are tempted by the recommendations that Google AdWords offer, slow down. Don’t accept these recommendations blindly assuming they will work for you simply because Google is telling you they will. Google is using more artificial intelligence (AI) all the time, investing […]

SEO Text Content

The Boring Truth About Modern SEO

Posted · Add Comment

Still looking for the secret to eternal search engine optimisation (SEO) success? Are you wondering what the websites ranking better than yours are doing differently? The answer is almost a let-down. Too simple to be true as far as most people are concerned. What is it? ANSWER: Lot’s of text content. Sorry, but its true. […]

Google Adwords Chart

Your Adwords Competitors Won’t Hold Back

Posted · Add Comment

For many businesses, their first foray into the world of Google Adwords involves setting up very basic campaigns just to “see how it goes”. Google knows this of course and so they go out of their way to encourage new users to jump right in. Unfortunately for new comers, their competitors already using Adwords have […]

Facebook Secure Your Account with Kaspersky

Say No to Facebook Forcing Kaspersky Virus Software

Posted · Add Comment

I am one of the people today being greeted by a highly unusual Facebook message when trying to log into my account. (Take a look at this screenshot above.) This is very suspicious. Since they have not yet scanned my computer, why are they convinced it is infected? How can they make this assumption – unless […]

Subtle Social Media Marketing

Keep Your Social Media Marketing Subtle

Posted · Add Comment

Today there are many businesses and companies that have (wisely) decided to engage in social media. While the effort is to be commended, a large portion of them are still making a fundamental mistake when it comes to social media marketing. What is it? They are treating their fans and followers like a bunch of […]

Mobile SEO Golden Era

A Golden Era For Mobile SEO

Posted · Add Comment

If you have done the right thing and made the effort to create a mobile friendly website, you may be enjoying a golden age for mobile SEO. But like any age, it will come to an end. In the meantime, there is a great opportunity to attract more visitors to your website than you otherwise […]

Optimising Google Adwords Using Exclusion

Optimising Adwords Display Campaigns Using Exclusion

Posted · Add Comment

Advertising on the Google Display Network (GDN) provides an enticing set of targeting options to Adwords campaign managers. If you aren’t careful, however, you can easily end up displaying your ads to a huge number of people who don’t fit within your target audience. I have noticed that even the most inexperienced Adwords manager feels […]

Bing Advertising Bing PPC

Bing Advertising – Is it worth it?

Posted · Add Comment

When digital marketing consultants talk about PPC advertising, Bing advertising is not high on the agenda. Given the range of options and reach provided by competitors such as Google Adwords and Facebook, it is easy to see why Bing advertising struggles to make it into the digital marketing mix. There are some benefits to using Bing […]

SEO Keywords Domain Names

SEO Keywords in Domain Names – Yes or No?

Posted · Add Comment

Because the big search engine operators such as Google and Bing are not in the business of letting the world know the inner workings of the ranking algorithms, it is up to us SEO consultants to work out the most effective ways to get our client’s websites to the top of search results pages. One […]

Google Adwords Management Landing Pages

Google Adwords Management Includes Landing Pages

Posted · Add Comment

Getting the fundamentals of Google Adwords management right is easy to achieve if you understand the Adwords system and a handful of best practices. I’m not talking about advanced tactics, or the type of professional management advantages that an expert PPC manager provides. I’m just talking about the basics. Unfortunately, poor Adwords management is all […]