Internet Marketing is a broad term that encompasses numerous intertwined skills and services. The purpose, of course, is to provide more leads to your internet assets such as your website or social media accounts while also boosting brand awareness.
Getting people to visit your website is half the battle - getting them to convert is the other half. But before we can get leads to convert we need to make sure that we are attracting people who are already showing an interest in your products or services.
My job is to devise a digital marketing strategy to attract the 'right kind' of online traffic. By that I mean people who are actively looking for what you have to offer.
Conversion Optimisation is an important process in online marketing. By analysing usage statistics provided by specialised tools we can work out how to get more of the people who are visiting your website to convert: sign-up, register, purchase, subscribe etc.
Conversion optimisation works best when it is implemented on an ongoing basis for continual website improvement. That said, it can certainly be used to improve a single landing page, for example.
Remember, all of the online traffic in the world is of little use if visitors don't like what they see, or can't find what they are looking for. Remove the bottlenecks (optimise your conversion funnels) and success is yours.
Businesses come in different shapes and sizes. So do their goals and objectives.
Deciding on which of the online tools and services are best suited to your objectives is crucial to developing a coherent digital strategy is very important.
Do you need every type of social media account? How big should your website be? What should it include or exclude? Where should your marketing budget be spent? What works for your industry? There are a lot of options to consider.
After 20 years in the industry my consultation takes a multitude of tried and tested strategies into consideration so that your time and budget is put to optimal use.